Fractional sales and commercial leadership
I get hands-on and create opportunity for businesses that want more of it. Then I build the process, tools and team that turn it into revenue, while I'm there and after I've gone. One to three days a week.
Tech sales at PayPal and Shopify. Live in market with a client right now.
Most businesses have an opportunity problem first, and then a "nothing behind it" problem. Deals don't arrive fast enough, and the process for handling them lives in one person's head.
So I start by selling. I create real pipeline early, through outreach, meetings and conversations, because it's the fastest way to learn what works in your market.
Alongside that, I build the engine: the CRM, the process, the reporting and the playbooks. The aim is that it keeps working when I step back, whether that's your team, a new hire, or you.
Most engagements start with one and grow into another once there's something working to build on.
I get in the seat. Target accounts, outreach, meetings booked and deals moving: done, not just planned. Best when you need pipeline now and don't have the people to create it.
A go-to-market plan you can actually execute, a CRM set up properly, reporting you trust, and playbooks written down so it doesn't rely on me.
Sales team underperforming and well off target? I look at the people and the process, tell you straight where the gaps are, and help you fix them.
How the audit worksYou don't have to sign up for a year. Most start small, see it working, then decide what's next. Every engagement is scoped to you.
A short audit of your pipeline, process and team, or a first stretch of hands-on selling. You get a straight read on where the gap is.
Typically around three months, one to three days a week. I create opportunity while putting the CRM, process and reporting in behind it.
Stay on as fractional commercial lead for up to a year, or hand over a working engine and a team that knows how to run it.
I've built sales teams, hired, onboarded, coached and managed performance, including the harder conversations. The audit puts that to work on your team, with an outside view and no politics.
You get a plain-English findings report and a prioritised plan.
If you want it fixed as well, I can stay on and run it: one-to-one coaching, performance plans, sales development and day-to-day management until the team is back on track.
This isn't a case study from a previous life. It's happening now.
Build a go-to-market approach and the systems to run it, and start turning opportunity into revenue.
5 figures
Revenue growth from the opportunity generated.
Client name and detailed figures shared on request.
Days a week and total length depend on the goal, typically 3 to 12 months. I review with you at agreed points rather than leaving it open-ended.
Look at the pipeline, the market, the process and the people to find where the real gap is.
Get hands-on and create opportunity early. It's the fastest way to learn what works.
Put the systems, CRM, playbooks and reporting in as I go, not as an afterthought at the end.
Check against the goal, then extend, reshape or hand over, documented and ready for your team or a new hire.
It works best where there's already something people want to buy. What's missing is the commercial side.
I'm Lee Manclark, a salesperson first. I started in tech sales at PayPal and Shopify, where I learned how commercial teams work at real scale: pipeline discipline, process and the systems behind them.
Since April 2026 I've been working inside a commercial services business in Edinburgh, building the go-to-market strategy and running it hands-on. I also co-founded Forth & Oak, a mortgage and protection advisory firm, and run its commercial side.
Along the way I've built and managed sales teams: hiring, onboarding, coaching, performance plans and the tough calls. The longer-term aim is fractional commercial leadership, but I'm happy to start where you need me, hands-on.
Based in Edinburgh, working with businesses across Scotland and the UK.
A full-time commercial hire costs more and takes months to recruit and ramp up. Fractional gets you senior experience for the days you need, with no recruitment fees and no long-term overhead. If it works and you want someone full-time, I'll help you hire and onboard them.
A day rate or a monthly retainer, depending on the work. I scope it after a first conversation so you're paying for an outcome rather than guessing at hours.
That's the point of the whole thing. The CRM, process, playbooks and reporting are all documented, so your team or your next hire can run it without me.
No. It works just as well for businesses with no sales function at all, where I start hands-on and build from there.
One conversation is enough to tell whether this is a fit. No deck, no pitch, just a straight look at where the gap is.